Organizational Fact Sheet


The Monterey Bay Electric Vehicle Alliance (MBEVA), formed in March 2009, is public-private partnership comprised of diverse stakeholders in the tri-county region of Monterey, San Benito and Santa Cruz counties. MBEVA’s overall goal is to promote rapid adoption of plug-in electric vehicles in the Monterey Bay Region.

 Volunteers from businesses, public agencies, labor, education, auto retailers, electric vehicle charging station and EV manufacturers, PG&E, and electric vehicle advocates from the tri-county region are working together to promote widespread adoption of electric vehicles.  MBEVA takes a holistic approach to this effort, tackling consumer education, government policies, EV charging station infrastructure, community outreach, funding, and economic development.

To better achieve its goals, MBEVA obtained fiscal sponsorship from Ecology Action in May 2012. This relationship provides MBEVA with organizational and staff support as the two groups work closely to secure funds to further MBEVA’s mission.

Goals of MBEVA

  • Increasing funding for, and installation of, publicly-available EV charging stations
  • Ensuring local governments adopt supportive policies, including streamlined EV charging station permit processing and increased number of EVs in their fleets
  • Increasing public awareness of plug-in electric vehicles
  • Attracting and supporting electric vehicle related businesses to the region

MBEVA Steering Committee Members


Sharon Sarris – Outreach Team Leader                    Kristi Markey – Policy Team Leader

Owner, Green Fuse Energy, Aptos                               Chief of Staff, Supervisor Parker, Monterey County

  • Alan Romero, Monterey Bay Unified Air Pollution Control District
  • Piet Canin, Ecology Action Transportation Group
  • Andy Hartmann, IBEW Local 234
  • Paul Hierling, Association of Monterey Bay Area Governments
  • Michael Ricker, City of Salinas
  • Cheryl Schmitt, City of Santa Cruz 
  • Megan Tolbert, California State University-Monterey Bay (Anya Spear – alternate)
  • Mike Zeller, Transportation Agency for Monterey County


EV Charging Station Network & EV Readiness Planning, Approved Funding  2009 – 2013

Equal to Approximately $865,000 Funds plus Matching/In-kind Support

MBEVA is committed to working with the region to develop a network of EV charging stations that is strategically designed to relieve potential “range anxiety” that EV owners may experience and to spur the adoption of electric vehicles.

  • The network serves electric vehicles driven by local residents, workers, and commuters.  In addition, a visible network of EV charging stations encourages thousands of visitors from the San Francisco Bay Area and Southern California to travel to the Monterey Bay region.
  • Since the origin of MBEVA, the local public agencies that applied for funding on behalf of the region have been successful in every opportunity sought.

1. $50,000 granted to AMBAG by the Monterey Bay Unified Air Pollution Control District in 2009 for installation of 4 Blink units in the cities of Salinas, Carmel, San Juan Bautista and Watsonville.

2. $260,000 (estimated) from the California Energy Commission (CEC) in 2010, plus about $214,000 worth of matching funds.  Forty (40) dual outlet charging stations are being installed in region.  All units should be operational by fall 2013.  Local project manager is Ecology Action.

3. $45,000 value – Eight EV charging stations were installed in 2011 in 5 Santa Cruz county locations by ChargePoint America, administered by the U.S. Department of Energy. Property owners paid for installation.  Locations: Ecology Action, Santa Cruz (3); County of Santa Cruz, Santa Cruz; Zero Motorcyles, Scotts Valley; City of Capitola (2); and Community Foundation Santa Cruz County, Aptos.

4. $15,000 (approx. value) – California Energy Commission AB 118 funding through “Reconnect California” to Clipper Creek to provide a free upgrade of six Avcon EV charging stations in the region.  These units assure compatibility with modern plug in vehicles. Sites:  3 at City of Santa Cruz (Soquel and Front St.) parking garage; 1 each at  UCSC Core West parking garage, Beckett residence (Aptos), and Wild Things Animal Park (Salinas).

5. 37,500 granted to the Transportation Agency of Monterey County by the Monterey Bay Unified Air Pollution Control District in 2010 will provide seven Level 2 charging stations in the region.

IBEW Local 234 is project manager.  Site selection has been concluded.  Installation is planned for 2013.

6.  $37,500 granted to the Santa Cruz County Regional Transportation Commission by the Monterey Bay Unified Air Pollution Control District (2010) will provide one DC Fast Charge (480V) station in Santa Cruz County that provides 80% charge in about 20 minutes. IBEW Local 234 is project manager.  Equipment selection and installation is planned for 2013.

7. $200,000 granted to Bay Area Air Quality Management District (BAAQMD) by the CEC on behalf of the Monterey Bay Region in 2011.  A Plug-In Electric Vehicle Coordinating Council was established in May 2013 to develop a Regional EV Readiness Plan. The County of Monterey, CSUMB, Santa Cruz Regional Transportation Commission, TAMC, and City of Santa Cruz are some of the public agencies involved. The Monterey Bay Unified Air Pollution Control District is the overall grant manager, assisted by Ecology Action.

Also, $110,000 granted to the City of Santa Cruz by the Monterey Bay Unified Air Pollution Control District to install eight Level 1 &2 electric vehicle charging stations in public parking garages in downtown Santa Cruz. Installation underway; to be completed by fall 2013.


Community Outreach & Public Education

MBEVA’s Outreach Team organizes communication initiatives to educate and involve a variety of audiences.

1.  Regular Meetings in Castroville

–       Held more than 30 meetings for general membership from March 2009 – May 2013, in cooperation with IBEW Local 234 and Ecology Action.  Typical attendance is 25-40 people with more than 400 people involved.

2.  Community Events

–       Participated in numerous public events, such as Naval Postgraduate School’s Energy Fair,

CSU Monterey Bay’s Focus on the Region event, and the Santa Cruz County Earth Day Festival.  Events usually include electric vehicle displays.

–      Major community-wide events such as National Plug In Day 2011 and 2012 and large community Earth Day Santa Cruz 2010-2013.

–       Presented to community organizations such as the Department of Defense in Seaside; AMBAG and TAMC Boards; Monterey Bay Chapter of the International Code Council; Monterey Sustainable Cities Conference; U.S. Green Building Monterey Bay Branch; Imagination Coast;  SC41 Furniture Store Green Living Program; and numerous service groups including Rotary Clubs in Monterey, Salinas, Watsonville and Santa Cruz.

3.   Fleet Manager EV Awareness:

­       Toyota Plug-In Prius Demonstration Program 2010 – Identified and communicated demonstration program to interested government and business fleet managers.

­       THINK City EV 2010 – Involved TH!NK in July 2010 meeting; provided test drives of City EV; and  informed interested fleet managers.

­       Green Vehicles 2010 – Assisted Salinas-based Green Vehicles to identify organizations interested in considering their EVs for purchase.

4.  Received recognition awards from the Monterey County Business Council, Transportation

-Agency of Monterey County and Breathe California – Central Coast.


Policy Development and Advocacy

MBEVA’s Policy Team is leading several efforts to support EV-friendly policies at the local and state level.

1.  Local Government Permit Process Streamlining Initiative – Working with the Monterey Bay Chapter of the International Code Council and San Francisco area Tri-Chapter Code Council which developed a streamlined permitting process for residential charging unit installation to be adopted by 80+ local government agencies in the Greater Bay Area.

2.  Support letters for proposed state legislation – 2010. Examples:

  •  Senate Bill 535: High Occupancy Vehicle Lanes
  •  Assembly Bill 2696: California Workforce Investment Board: Green Collar Jobs Council
  •  Senate Bill  675: Energy job training: Clean Technology and Renewable Energy Job Training, Career Technical Education, and Dropout Prevention Act of 2010 

3.  Comments on California Public Utilities Commission  Proposed Rulings – 2010

­       Submitted letter concerning Alternative Fueled Vehicle Proceeding R.09-08-009 reinforcing that barriers to electric vehicle  ownership should be kept to a minimum – 2010

4.  Comments to local public agencies’ governing bodies regarding electric vehicle issues

­       Examples: City of Capitola Council, Monterey Bay Unified Air Pollution Control District Board.